http://socialcocktails.disqus.com/enThu, 16 Jul 2009 14:30:36 -0000http://www.socialcocktails.com/2009/07/tools-they-are-obsolete-my-friends.html#comment-12760230<p>Oh totally. It depends on the client. But this is an awesome example that<br>this could work.</p>Kristin MaverickThu, 16 Jul 2009 14:30:36 -0000http://www.socialcocktails.com/2009/07/tools-they-are-obsolete-my-friends.html#comment-12760000<p>I have to disagree. This might be the case is some instances, but you could not pull off a Twitter Press Conference with a publicly traded company. The SEC would be all over that like white on rice. Imagine if Bank of America tried this when they acquired Merrill Lynch.</p><p>With the PR climate is changing, practitioners need to be careful on advice they give and receive the community. While something might work for a fashion client or a new tech start-up, they won't for others who deal with regulatory bodies that are not up on new technology. The press conference and press release are here to stay, at least for the foreseeable future.</p>MelfiThu, 16 Jul 2009 14:25:58 -0000