DISQUS

Melfi · 5 months ago

I have to disagree. This might be the case is some instances, but you could not pull off a Twitter Press Conference with a publicly traded company. The SEC would be all over that like white on rice. Imagine if Bank of America tried this when they acquired Merrill Lynch.

With the PR climate is changing, practitioners need to be careful on advice they give and receive the community. While something might work for a fashion client or a new tech start-up, they won't for others who deal with regulatory bodies that are not up on new technology. The press conference and press release are here to stay, at least for the foreseeable future.

Kristin Maverick · 5 months ago

Oh totally. It depends on the client. But this is an awesome example that
this could work.